“These opportunities give my students a different outlook on everything. The arts are some kids’ calling. Seeing just one live performance can plant a seed that grows a passion that can inform the rest of their lives.”
- Courtney Summer, Theatre Teacher at MS 223 The Laboratory School of Finance & Technology
Over 18,000 student trips to more than 25 Broadway productions and renowned cultural institutions result in the creation of countless new memories. Situation Project has made an incredible impact in a very short period of time by igniting the imaginations of students in our local communities. The experiences speak for themselves...
THE PLAY THAT GOES WRONG | THE LYCEUM THEATRE
In October 2018, 300 Situation Project students attended The Play That Goes Wrong. In addition to attending the show, students from MS 343 took over running the theater for the day. Students shadowed crew members before, during and after the show to see what it takes to make a Broadway show run.
M.S. 278 FIELD TRIP – SPRING 2018
Students from all three grades at M.S. 278 are enrolled in a special elective course that focuses on the analysis of positive song lyrics. These students visited Situation’s office to talk about music, lyrics, and how both tie into advertising. They heard from Situation’s Stephanie Sciandra (Associate Creative Director), Monica Byrnes (Senior Copywriter), Meghan Bartley (Account Supervisor), and Ann Zhu (Human Resources Generalist), about what it’s like to work in a digital agency. They also saw examples featuring music from Situation’s work for clients like Dear Evan Hansen, Mean Girls, The Metropolitan Opera, the New York Philharmonic and more.
DISNEY THEATRICAL GROUP WORKSHOP
Representatives from Disney Theatrical Group visited our founding school, M.S. 343, in April to lead a workshop about the many off-stage careers in the theatre industry. Nearly one hundred 8th graders got to participate in this interactive workshop where they explored roles in marketing, sales & ticketing, creative development, and more, right in their own auditorium. Walt Disney said it himself: “When you’re curious, you find lots of interesting things to do.”
Situation Project volunteers attended BroadwayCon to shine a spotlight on the 2 million seats that go empty on Broadway every year and the organizations on a mission to fill those seats with new audiences. We asked BroadwayCon attendees to imagine that they could invite any person or group that doesn’t typically have access to live theatre to see a Broadway show. We then asked them to share the name of that person or group on our seating chart. Two of the lucky participants who shared their answers on our wall and on Instagram, with #SaveASeat, won a pair of tickets to a spring performance of Hamilton on Broadway. Now they will have the chance to make our mission a reality by sharing an unforgettable theatre experience with someone new.
In the winter months, all three Situation Project partner schools hosted career days attended by Situation staff and professional friends of the agency. Through panels and Q&A sessions, students got a first-hand look at the day-to-day realities of professions in the arts and media and the surprising career trajectories that led our speakers to them.
M.S. 278 FIELD TRIP – FALL 2017
In November 2017, 7th graders from P.S.M.S. 278 taking an elective course focused on math and its real-world connections visited Situation’s office in Midtown Manhattan. During their visit, they heard from our Finance Manager, a Senior Media Planner, and a Creative Strategist about how they use math in their jobs every day and took a tour to see what a typical day looks like at a digital-first marketing agency.
SING FOR HOPE
In June 2017, Situation Project students collaborated with Sing For Hope, a nonprofit organization on a mission to increase access to the arts for everyone in New York City. Members of both the Sing For Hope and Situation teams traveled to the Bronx to share their love of music with incoming 6th graders at M.S. 223. The talent and enthusiasm that these students demonstrated in their first Situation Project experience gave us so much hope for how much they will accomplish over their next few years with us.
CIRQUE DU SOLEIL | THE LYRIC THEATRE
In November 2016, 625 Situation Project students attended Cirque du Soleil’s newest Broadway show, Paramour. The performance was followed by a media junket where students from M.S. 278’s Public Speaking Enrichment Class interviewed members of the cast and crew. Students honed their public speaking skills, experienced a media event firsthand, and learned how these accomplished artists achieved success.
PARAMOUR SHORT FILM FESTIVAL
At the start of the 2016 school year, Situation Interactive agency staff volunteers began a long-term project with students from M.S. 278. The students learned about filmmaking by developing and producing short films based on the themes and styles presented in Paramour. Agency mentors met with the students weekly at their school. They attended a performance in mid-November, and later visited the agency’s offices in midtown to edit footage. We premiered the films at the end of the spring semester.
METROPOLITAN MUSEUM OF ART
On June 5th, 2015, we arranged an #EmptyMet Tour—a private, pre-hours tour of the renowned Metropolitan Museum of Art—for the eighth-grade photography class of M.S. 343. During this experience, the students were given a tour of the galleries before they opened to the public.
CAREER DAY AT SITUATION
Eighty graduating students from M.S. 343 joined a group of industry experts at Situation Interactive’s agency offices in March 2016 for “Before You Go”—the ultimate career day. In preparation for their graduation, the students took mini workshops in video, photography, and improvisation, and participated in a panel discussion led by a group of creatives who spoke about their experiences working in the industry. Read more here.
CANON | FINDING NEVERLAND
In the winter of 2016, in partnership with Canon U.S.A. Inc. and Finding Neverland at Broadway’s Lunt-Fontanne Theatre, students from M.S. 343 were invited to a dress rehearsal of Finding Neverland to express their imaginations through the lens of a camera. With the help of special guest Broadway photographer Carol Rosegg and educators from Canon, students were given the unique opportunity to share the skills they learned in the classroom and get a behind-the-scenes look of a Broadway show in action. Read more here.
ANDREW LLOYD WEBER | GOOGLE
On October 20th, 2015, we visited M.S. 343’s 6th graders to share the School of Rock, The Musical 360º video on Google Cardboard, connecting Situation Project students with the power of music through technology.
TONY DANZA | HONEYMOON IN VEGAS
In 2014, we gave the faculty, administrators, and staff of our schools a night to remember with tickets to Broadway's Honeymoon in Vegas, followed by a talk-back featuring the show's star Tony Danza.
For the past several years, Damian Bazadona has presented a talk about Situation Project’s efforts and progress to a crowd of experts from a wide range of fields at TEDxBroadway. His first TEDx talk, which introduced Situation Project, was in February 2015. Each year, his presentation about our organization is met with support and excitement.
CAST OF SPIDERMAN: TURN OFF THE DARK
Situation Project's first experience was in the fall of 2012 when we took the entire M.S. 343 to see Spider-Man: Turn Off the Dark. Until then, most of the students had never been on a field trip, much less to see a Broadway show. The Spider-Man company was so moved by the experience that they organized a day of Spider-Man at the school where members of the cast and creative team spoke to the students in small groups. The highlight came at the end of the day when the cast performed songs from the show in the auditorium.
SCRATCH WORKSHOP AT SITUATION
Situation Project students spent the day at the Situation Interactive midtown offices to learn about the intersection between art and technology through a hands-on workshop on Scratch. Through interactions with agency employees, they also explored career opportunities in the marketing and advertising world.